On February 14, Canadian designer Malika Rajani will launch the “Diversity is Love'' campaign to celebrate Valentine’s Day by showcasing her commitment to encouraging diversity and inclusion. To demonstrate the importance of this message, 20 per cent of all clothing sales from February 14 to March 14, 2021 will be donated to the charity organization, Canadian Centre for Diversity and Inclusion. The campaign also includes video messages from a variety of Calgarians’ who share their thoughts on diversity on Malika Rajani’s instagram page.
“I am inspired by the work of the Canadian Centre for Diversity and Inclusion and I am equally inspired by the diversity of my clients - whom I am so grateful for. This campaign is for them and for the community to know that our brand is about empowering people by appreciating and respecting their individual differences. This diversity makes our world a more interesting place to live in,” says Malika Rajani.